Why Japanese Women Are Turning Away From “Giri Choco”

김동수 기자 / 기사승인 : 2019-07-22 18:06:38
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▲ [Photo source : Wikimedia Commons]

[스페셜경제= Dongsu Kim] It has become a tradition for the women of Japan to give away “giri choco”, or “obligation chocolates” to male colleagues on Valentine’s Day, but now women are more determined to put the tradition to rest for good.

The Guardian reports that this is evidenced by a growing number of pressure buckling under the pressure to conform to actually an expensive tradition. Slowly, people are developing a distaste to the tradition, saying that it has only become more intolerable with time.

The statistics show a more detailed picture of the matter. The Guardian reports that when a survey was conducted with the women of Japan, they found that 60% of women actually prefer to go solo on the chocolates on February 14, opting for buying themselves chocolates as a personal treat.

Even more interesting, a little over half the women (56%) also said that they would rather give the chocolate to their family members, whilst still 36% still said they don’t mind the tradition so long as they are making the gesture to partners or crushes.

Additionally, a slowly decreasing number of people admitted that they had planned to follow the tradition, as the 35% said that they had “planned to hand out chocolate treats to men at their workplace.” The poll, conducted by a Tokyo department store, also took some comments from the participants.

One of them said that the pressure to conform to the tradition had only been grating on women because of the fact that they are expected to spend on expensive chocolate even if the tradition is actually more of a “forced giving.”

It seems companies are also on the same page as those that had undergone the survey. In a groundbreaking turn of events, some companies are also now banning the practice, deeming it an unnecessary pressure to women and also deeming it “as a form of abuse of power and harassment.”


日여성 '기리초코'에 반발..강제적으로 초콜릿 주는 문화 싫어

[스페셜경제= 김동수 기자] 최근 일본 여성들 사이에서 밸런타인데이, 일명 '기리초코 데이'에 대한 반발 움직임이 나타나고 있다.

이는 사실상 강제적으로 초콜릿을 건네야 하는 등 지나치게 상업화됐다는 이유에서다.

여성들은 이러한 관습을 끝내야 한다고 목소리를 내고 있다. 일본의 한 백화점의 최근 조사에 따르면 일본 여성의 60%는 회사 동료나 애인 등이 아닌 자신을 위해서 밸런타인데이에 즈음해 초콜릿을 사겠다고 답했다. 남성 동료를 위해서 초콜릿을 사겠다는 응답은 35%에 그쳤다.

실제로 이런 비판론을 고려해 서로 초콜릿을 주는 것을 금지한 회사도 있다.

[저작권자ⓒ 스페셜경제. 무단전재-재배포 금지]

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